BikeBiz Woman of the Year
Nominee: Wiesia Kuczaj
Company: Fusion Media
Wiesia Kuczaj is the Managing Director of Fusion Media, the integrated marketing communications agency for active people, and has been at the company for almost 12 years.
This year, V was promoted to Managing Director and she has been a driving force in making the cycling industry more accessible and making sure that the gender imbalance is tackled.
From overseeing innovative campaigns such as #MoreEyesOnHer from Le Col and Wahoo at the Tour de France Femmes, to hiring exciting and dynamic women from both inside and outside the industry – Wiesia is a consistent champion for women in cycling. This also includes developing a diverse network of influencers and freelancers, mentoring young women and developing their careers, and challenging clients to be bold in their output.
More widely, Fusion Media’s mission is to take get more people active and change the perception that people have of cycling in particular, through working with clients and pushing their own campaign #BikeisBest. None of this would be possible without the phenomenal work that Wiesia has done to grow the company and create space for this work to take place – utilising the significant range of clients and advocacy contacts that Fusion now has.
Entry ID: 9871