BikeBiz Woman of the Year

Nominee: Cheryl Reid

Company: President – Cowley Road Condors & Ambassador – Iconic Cycling Events

Supporting Statement:

Cheryl Reid is a force for good in cycling across the south of England. As an Ambassador for Iconic Cycling Events (organisers of over 40 cycling events across the UK) she continues to promote cycling activities to all ages and abilities through key events including Bike Oxford and Bike Bath, she has also championed the business networking group BDOVELO which is a community of 1500+ riders across London.

As President of Cowley Road Condors, female membership is at 36% (126 riders), the club is diverse offering introductory ride skills, maintenance, road racing, audaxes, time trials, sportives and supports the local “Wheels for all” as well as regularly organising charity fundraising rides and events including teaching girl guides bike maintenanace. During the pandemic, the club flourished!

Through Cheryl’s unstinted efforts the business Iconic Cycling Events ( and The Cowley Road Condors club ( goes from strength to strength.

Entry ID: 9681