Independent Bike Dealer of the Year

Company: Hot Pursuit Cycles

Supporting Statement:

Every year goes by and i think to my self that i should enter this competition, but this year is different because i am. I am Chris Berry, director of Hot Pursuit Cycles and i formed this company 22 years ago. I opened my first shop in 2000 with floor space of 15 square metres displaying 12 bicycles. Today i feel i have managed to create a truly great shopping experience for our customers with the best team of 8 people who work full time in my business. We cover every need for our customers with 4 fully trained mechanic’s in a brand new fully open viewed professional workshop. We have a fully qualified bike fitter working in a private bike fit studio. We have our in house suspension service centre, which can turn around suspension servicing quickly. We are service centre approved for Bosch, Shimano, Brose and Yamaha E-bike systems. With the massive growth of E-bike sales we have two company vans available for home delivery and collection for service work if required. We hold demo events and support local events and races. We have 3 demo E-bikes for customers to take away and try in their own riding situation. On a Tuesday evening we hold a shop mountain bike ride in our local area to help people get involved in mountain biking and show them all the wonders of the trails that our area and Dartmoor can provide. The brands in store that we have to support our business are, Specialized, Giant, Cannondale Pinnerello, Orange, Tern and Frog Bikes. Our team are all involved in choosing the models from each brand which we think suit our area and customer, creating a comprehensive range of bicycles with 90 bikes on display and a further 60 bicycles in our on and off site storage. From my humble beginning to the company we have created today i am very proud of my son Greg who has changed the way we market our company with his younger approach. Greg now manages the store and runs our shop Enduro race team supported by Specialized and Six Six One. This format gains many followers on the shop Face book and intergram sites. With our race team competing in local, national and world events this helps our customers put their trust in our staff experience.

Entry ID: 9646