meet the 2022 bikebiz judges
BikeBiz and MMB editor
Alex has been editor of BikeBiz and Micromobilitybiz since November, having joined the trade media from his role as digital news editor at Cycling Weekly. Away from the desk, Alex can be found riding any variety of bike, from e-bikes to BMX, and competing in time trials across the South West.
Mòr Diversity lead consultant
Mountain bike coach, guide, mentor and entrepreneur – Aneela McKenna is an award-winning diversity and inclusion (D&I) change-maker. She is founder of the Mòr Diversity Consultancy, D&I lead for the UCI Cycling World Champs 2023, chair of British Cycling D&I Advisory Group, board member of Scottish Cycling’s Participation and Development Committee and partner of Go-Where Scotland MTB adventure outfitters. Aneela co-founded the Tweed Valley Trails Association, FNY Collective and MissAdventures (women and girls MTB advocacy groups), and the MTB Colour Collective in the UK.
MBR digital editor
Aoife is the digital editor for MBR Magazine at Future Plc. Prior to that, she worked as women’s editor at BikeRadar and deputy editor at Total Women’s Cycling, and has contributed to many titles including BBC Wildlife, Red Bull, MBUK and more. She has a passion for making all aspects of cycling more accessible to everyone.
Chris Battin is the founder of ArmaUrto. Chris’s innovative thinking has created all things protective and award-winning at ArmaUrto to date. He brings decades of sport, cycling and business experience to his current role where he’s dedicated to educating and inspiring safer riding for all.
Bicycle Association associate director
David Middlemiss is an associate director at the Bicycle Association. With over 20 years of retail experience, the previous decade as CEO of Rutland Cycling, David now leads the BA’s Investors in Cycling programme, in which over 1,100 bike businesses are working together to grow the UK cycle market.
Light Electric Vehicle Association (LEVA-EU) director Eddie Eccleston’s former voluntary positions include: steering committee member of Sustrans from March 1995 to October 2000, president of Bicycle Association of GB from March 1999 to March 2001, and president of COLIBI (now CONIBI) from January 1997 to January 2005. Eddie was formerly MD of Peugeot Cycles, GM of British Eagle Cycles and sales and marketing director Falcon Cycles. He is currently sitting on the Technical Committee for cycles standards TC333 representing small companies.
See.Sense co-founder and CSO
Irene McAleese is co-founder and chief strategy officer at See.Sense, an award-winning cycling technology and data company, on a mission to make cycling better. Irene is also one of Cycling UK’s 100 Women in Cycling and an ambassador to the Women in Cycling network.
Tier head of cities, UK and Ireland
Passionate about changing the way mobility works in cities, Jessica launched Tier’s first ever UK fleet of electric vehicles in her hometown of York. A firm believer that collaboration and partnership underpin sustainable services, Jess now heads up Tier’s UK and Ireland partnership with cities and is responsible for commercial performance, rider experience and community impact.
Pedal Revolution managing director
Kate joined Pedal Revolution in 2013 becoming store manager in 2014, with her main focus to support female cyclists, having experienced first hand how male dominated cycling was. In January 2022, Kate became managing director aiming to drive Pedal Revolution into the future, focusing on bringing the brand values to the forefront of the business.
Criterium Cycles director
Prior to founding Criterium Cycles with brother Paul in 2013, Richard has had a varied career in public and private sector roles including group commercial director of Virgin Group, chair and CEO of Strategic Rail Authority, director of London Marathon, senior independent
director of English Football League and chair of UK Athletics.
Cycling UK CEO
Sarah joined Cycling UK as chief executive in October 2020, having previously been the chief executive at Heart of the City, a charity which advises businesses on how to operate responsibly. She has previously worked for the UK civil service in Westminster and Brussels as well as for major UK charities Crisis and Shelter.
Extra UK CEO
Now CEO of Extra UK, Will holds a wealth of management experience in the industry gained in a prominent career of over 30 years encompassing senior roles at Madison, Specialized, and Shift Active Media, across product, brand, sales and marketing as well as previously working in the cycle retail sector.