I recall accepting the 2018 Brand award for Cannondale and thinking on stage, “this is great, but we’re only getting started.” Now it’s 2019 and we’re launching the 2020 model bikes, we have pressed Ctrl-alt-dlt and issued a firm reset on Cannondale.
EVERYTHING changes: the creative direction, the graphics, the teams, the riders, the bikes, the technology – the entire range has seen technical advances unprecedented in the cycling industry. We’re supporting dealers more, activating more marketing and executing more creative: this is the most exciting time for Cannondale in the history of the brand, and we couldn’t be happier or more proud of our bike company.