The roots of 100% date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, 100% is set to inspire a whole new generation of racers and ask them the original tag line “How much effort do you give?”. In less than five years the new owners have taken a dormant name and created an innovative range of premium goggles, gloves, riding and casual gear, eyewear, helmets and now armour, establishing the brand as one of, if not the most visible and desirable names in the sport.
Endorsed by athletes from Sam Hill to Peter Sagan, 100% is far more than a badging exercise with each range offering outstanding style and exceptional function. From Brisker gloves to Aircraft helmets their products have been filling race podiums, winning awards as well as keeping everyday riders comfortable, safe and stylish without breaking the bank.
New 2019 products have included a comprehensive armour range topped out with the Surpass pads which are unique in offering offer the highest CE Level 2 protection, and the game-changing Armega goggles which are the first to offer ultra HD optical lens quality.